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Style guide

Everything this template is made of

Colours, type, components and motion, in one place. Change a style in Framer and every page follows.

Colour

Colour

Paper

Day rgb(246, 247, 244) · Lamp rgb(16, 17, 20)

Page background

Paper Deep

Day rgb(236, 238, 233) · Lamp rgb(24, 26, 30)

Bands and alternate sections

Grid

Day rgb(222, 225, 219) · Lamp rgb(40, 43, 49)

Hairlines and graph paper

Ink

Day rgb(22, 24, 29) · Lamp rgb(232, 234, 238)

Headlines and body

Ink Muted

Day rgb(94, 99, 108) · Lamp rgb(152, 158, 168)

Secondary text

Pencil

Day color(display-p3 0.2 0.36 0.9 / 1) · Lamp color(display-p3 0.52 0.64 1 / 1)

Links, numbers, accents

Marker

Day rgba(255, 230, 128, 0.62) · Lamp rgba(255, 214, 102, 0.24)

Highlights and selection

On Pencil

Day rgb(246, 247, 244) · Lamp rgb(16, 17, 20)

Text on Pencil

Lamp

Day rgba(255, 214, 150, 0) · Lamp rgba(255, 214, 150, 0.1)

Lamp glow in the dark theme

Image Veil

Day rgba(16, 17, 20, 0) · Lamp rgba(16, 17, 20, 0.28)

Dims photos in Lamp

Type

Type

Display · 96px · page titles (h1)

Essay Title · 68px · page titles (h1)

Heading 2 · 34px · h2

Quiet software, written slowly

Heading 3 · 20px · h3

Quiet software, written slowly

Dek · 24px · p

Quiet software, written slowly

Body Long · 21px · p

Quiet software, written slowly

Index Title · 24px · p

Quiet software, written slowly

Body · 16px · p

Quiet software, written slowly

UI · 15px · p

Quiet software, written slowly

Note · 13px · p

Quiet software, written slowly

Label · 12px · p

Quiet software, written slowly

Numeral · 56px · p

Quiet software, written slowly

Wordmark · 16px · p

Quiet software, written slowly

Feature Title · 56px · h2

Quiet software, written slowly

Components

Components

Filter chips

Magnetic link

Subscribe form

Sidenote marker

Hover or tap the number and its note lights up in the margin. The marker is a real button.

Graph paper

Graph paper

An 8 px square with a stronger line every five. Pure CSS, tinted by the Grid colour, so Day and Lamp switch with the theme.

Motion

Motion

1. Reveal once: rows and cards fade up as they enter, then stay.

2. Scroll ink: a pull quote inks in word by word with the scroll.

3. Pinned story: a paragraph stays put while its margin notes arrive.

4. Count-up: reading stats count while the section scrolls into view.

5. Draw-on: a pencil line draws between the Start here essays.

6. Tickers: Now strip, Notes and the colophon drift slowly and pause on hover.

7. Sideways shelf: Series slide across while the section is pinned.

8. Drag pile: topic chips drop in, then can be dragged around.

9. Magnetic links: pills lean toward the cursor, then settle.

10. Hover kinds: lift, nudge, tilt, shadow and background fills.

11. Grid ink: the hero grid fills with pencil under the cursor.

12. Smooth scroll: gentle inertia on desktop, switched off for touch.

Visitors who ask for reduced motion get the finished state of every effect: no tickers, no scroll scrubbing, no drops.

House rules

House rules

Eight pixel grid, forty pixel gutters, 1200 pixel maximum width.

Newsreader for reading, Geist for interface, Geist Mono for annotations.

Colour only from the colour styles; every style has a Day and a Lamp value.

Text only from the text styles; headings take their tag from the style.

One h1 per page, set by the page title style.

Tap targets are at least 44 px on phones.

Nothing above the fold waits for an animation.

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